Goodyear, a well-known name in the automotive world, hit the road more than a century ago, setting the course for tyre technology on both roads and racetracks. Beginning in 1898 in Akron, Ohio, Goodyear quickly became synonymous with performance and stability, growing a reputation based on innovation, which is still alive today.
Goodyear has been a tyre supplier for both race-winning champions and everyday drivers, staying ahead of sustainability and smart mobility. It is a brand that links the past to the future and racetracks to highways thanks to its forward-thinking innovations.
The story began in 1898 in Akron, Ohio, when Frank Seiberling acquired an abandoned factory and named his new tyre company after Charles Goodyear, the man who invented vulcanised rubber. In the early beginnings, the company’s major business was manufacturing bicycle and carriage tyres, which quickly became known for their durability and innovation.
During the early 1900s, Goodyear was already known in the growing automotive industry, with its tyres supporting Henry Ford’s Model T.
The company was becoming more and more popular thanks to its innovation, such as detachable tyres, which made maintenance simple for drivers. This shows how Goodyear was investing a lot of its capital in research and development even in its early beginnings, doing everything it could at the time to improve performance and reliability.
Focusing on quality and forward-thinking tyre design and innovation set Goodyear apart from its competitors, laying the foundations for rapid growth into a global tyre leader. These innovations not only made tyres more durable, but they also aimed to make driving easier and safer for everyone.
Motorsports
Racing has always been more than just the display of speed and power; it’s been a proving ground for technology. Goodyear recognised this early in the process, entering motorsports to test its products under extreme conditions.
During the mid-20th century, Goodyear became a dominant and well-known name in events such as Formula 1, NASCAR, and even heavy endurance events like the 24 Hours of Le Mans. At the peak of its motorsports legacy, Goodyear tyres propelled drivers to more than 350 Formula 1 victories and various championships across disciplines.
The racetrack was some sort of a live laboratory for engineers to experiment with new compounds, tread patterns and construction methods. Tyres for wet conditions, high-speed durability, and grip in the corners were refined thanks to the racing competitions and adapted for daily use through performance lines like the Eagle F1.
Since motorsport requires innovation under pressure, the company’s success on the racetracks directly paved the way for the tyres we find on the highways and roads around the world. The constant cycle of learning, applying and testing helped Goodyear establish its reputation for safety and performance.
Road Safety Innovation
While motorsports gave Goodyear a ground to experiment and test its tyre technology, its best achievements come from improving everyday road safety. Goodyear has been at the forefront of technologies that aim to provide more control to the driver when it matters most.
One of its major innovations was engineering tread patterns that channel water away from the tyre surface, reducing the risk of aquaplaning that can occur in wet conditions.
Several of its well-known tyre ranges have been designed and manufactured with this philosophy in mind. The earlier-mentioned Eagle F1 range, carrying a racing legacy, provides high-performance grip and braking precision for everyday people looking for control and confidence at high speeds.
On the other hand, the Wrangler series is now a recognised name in SUVs and off-road vehicles, known for its durability and combination of various elements that provide safety in unpredictable weather and rough terrains. The GT3 tyre range is all about comfort and value.
The tyre is manufactured with the Goodyear Bubble Blade tread block that works well in both wet and dry conditions. The Goodyear GT3 tyre range is designed for drivers who focus on safety and comfort.
The Future
Apart from performance and safety, Goodyear has also made sustainability one of its missions. By 2030, the company aims to produce a tyre made of 100% renewable and recyclable materials. Recently, it manufactured a new sustainable demonstration tyre, made of 63% sustainable material.
In April 2025, several of its tyres earned recognition for environmental responsibility and performance around Europe, highlighting the company’s commitment to sustainability.
All these tyre ranges represent how Goodyear is a brand that manufactures tyres for all conditions. From racetracks to everyday comfort uses, the company has always focused on durability, safety and performance.
Visit the Tayaria car tyre shop to find a Goodyear tyre that suits your needs the best.
