On 4 – 5 August 2012, approximately 60 dealers attend the Pirelli Cinturato P1 Dealer Launch organised by Kit Loong Tayaria at Malaysia Agro Exposition Park Serdang (MAEPS) in Selangor.
The event started with a brief presentation on the development of the company and Cinturato P1, followed by a test drive, which allowed the dealers to experience the tyre performance.
Pirelli ASEAN Director Pier Paulo Orazi said that research and development played a key role in Pirelli’s pursuit of growth. With 24 plants in 12 countries around the world, Pirelli intends to expand capacity in Yanzhou, China, making it the largest Pirelli factory in the world by 2014.
Cinturato P1 is the premium solution for the Asian Pacific Replacement market, with low rolling resistance, good braking performance in the wet and excellent comfort behavior, claimed Orazi.
“Compared to previous products, Cinturato P1 shows performance improvement on safety, driving experience and efficiency,” said the ASEAN director, “Also on noise levels, the design of the continuous centre ribs and pitch shape of the Cinturato P1 has effectively reduced external noise by 1.5dB and inner noise by 1dB, improving ride comfort as well as driving pleasure.”
Dealers who test-drove the new tyres at the launch provided striking feedback on the tyre performance. Targeted at the medium to large car segment, the Cinturatu P1 is available in sizes ranging from 15 to 20 inches, with V, W and Y speed ratings.