On a cool Sunday morning of 16 October, 2016, the inaugural TAYARIA Run was flagged off at 7:30 a.m. at Taman Botani Negara, Shah Alam. Organized by Kit Loong Tayaria Sdn Bhd, the 10 km run attracted more than 500 participants who were registered under 4 categories, i.e. Men Open, Men Veteran, Women Open, and Women Veteran. All finishers received a custom designed medal each. In addition, the top 10 finishers of each category were each awarded a trophy, with the top 3 of each category also receiving prizes of Tayaria cash vouchers.
TAYARIA Run 2016 is the first run in Malaysia to be organized by a tyre company, and was held within the green and natural ambiance of a botanic park. The route was carefully chosen to provide a challenging course over undulating terrain, including a “killer” uphill stretch towards the end, which tested the resolve of even the more seasoned runners.
Participants of TAYARIA Run 2016 also had opportunities for photoshoots around the special display of an actual Pirelli F1 tyre. Events for that day included lucky draws for 100 prizes of a special-edition Pirelli motorsport podium-design cap each, and 50 prizes of an exclusive box-set of four Pirelli F1 tyre replica keychains each. In addition, every participant received a Kumho Tire cap as a token of appreciation for their participation.
When the event came to a close after the prize giving ceremony, the general mood was one of festivity and a sense that it was a memorable day well spent for a healthy activity. Already there are positive feedbacks in the social media, and enquiries and suggestions for next year’s instalment of TAYARIA Run. We’ll be back!